Yesterday, I had the pleasure of being interviewed by Susan Rice Lincoln. Susan, is an American who has lived in France for 20 years. She has worked with company giants like Ericsson, Nike and LEGO. Before launching her own company in 1994, Susan was BBDO Europe’s Communications Director in charge of 25 countries and $3 billion of business.
Nicknamed the female David Ogilvy, Susan is known for her vast communications knowledge, original thinking and commitment to excellence. She recently completed a book called Mastering Web 2.0, How To Transform Your business Using Your Website and Key Social Media Tools, The book, an essential read for mid to upper-level executives, was released in Europe and the US in the summer of 2009.
Understand Twitter, an Interview with Social Media Specialist Deborah Smith.
Listen to the podcast here: