Over the past year and a half of consulting businesses on Social Media Marketing, I’ve made two important observations.

1.  “I can lead a client to Twitter but I can’t make them Tweet.”   Oh, it’s not just Twitter.  It’s all of the Social Media platforms.  Some clients go through the training, but the minute I am out of the picture, they lose momentum and don’t keep up with the action plan we laid out.

2.  Getting your network built is time consuming and takes commitment.  It feels pretty lonely out there at first.  The first six months are critical and it sure would be nice if there was a support network to help get businesses rolling.

In response to these observations and the obvious need I see for many small business owners, I am launching two Social Media Round Table groups.

Very simply, each Round Table group will consist of eight individuals (ideally the person in charge of social media for the company).

Learn: Groups will meet for three hours each month to conquer a new tool (Facebook, Twitter, LinkedIn, Video, Blogs) and to develop your strategy for using these new tools.  Over the course of the month, you will also get a one hour session with me either over the phone or in person if location and schedules permit.

Take Action: You will leave with your marching orders for the month and will return the next month to report on victories, progress, road blocks, etc..