If there is one thing you can count on when it comes to Social Media it’s change. My team and I have come to expect it on a daily basis. Some changes we get excited about like the new groups linked to pages on Facebook and some just baffle, frustrate or down right make us want to pull our hair out. I’m sure you’ve experienced some of the same.
This week we stumbled on a very recent change on Facebook that for marketers is going to create headaches for sure. Both images and text are no longer editable on Link Posts unless your page is in the “Media / Publisher” category. See below for the area of the post I am referring to.
The reasoning is understandable “it gives the web developers of the shared links more control over the description that people see” unfortunately, many websites don’t consider this when they set up their websites or blog posts. Link posts are just going to be one sloppy mess and there’s not much we can do about it. (Inside tip: I did notice that when I save a post to draft and went back in to edit I was able to edit the title and description.) You can give this a try. I’m not sure how long until Facebook takes that option away too.
Ok, enough of the bad news. How about some good news. As I mentioned earlier, Facebook has launched Facebook Groups for Pages, which will give brands the ability to have more personal conversations and develop a community with their fans. The big change is that now brands can interact as the brand within the brand’s group. Up until now, only personal profiles were allowed to operate within a group. This is exciting stuff. We are already thinking of ways we can incorporate this into Jersey Bites and some of our client’s marketing strategies.
Another new development is from Google My Business. If your company has a Google listing, you can now “publish your events, products, and services directly to Google Search and Maps.” How cool is that? I think restaurants should be taking advantage of this new feature right away for their specials and events. Any business that has news to share about products or services should be using this new tool. You are also given the opportunity to turn on text messaging right from your business listing. I’m testing it for my company now and will let you know in a later post if it’s something I recommend.
Last bit of news on the Social Media front came from Twitter this week who announced a new Twitter Ad program that “automatically amplifies your Tweets and profile.” The program is in Beta and the offer is only by invite. I am testing it on Jersey Bites Twitter account and will let you know how things turn out. Right now the offer is free for 30 days and then $99 per month, which is pretty steep. If it doesn’t perform better than the tool we already use for our clients on Twitter, we will not be switching over to this new service.
That’s all the news I have for now. If you’ve stumbled upon something new on any of the social platforms that you think is worth sharing, please drop me a line. Change on Social Media is never ending and takes a village to monitor. Thanks for reading and please share with anyone who is using social media to market their business. (Which should be everyone.)