Facebook Resistance

By Facebook

Many of my business clients have expressed resistance to using Facebook in their Social Marketing strategy. For the most part, not wanting to mix business and personal life is the main concern. I’ve heard it enough times to realize that there are still many people who do not understand the privacy options on Facebook and that they can easily keep their personal lives and professional lives neatly divided. So, here is a quick and easy two step tutorial on how to do just that.

Step one, Click on the Friends Link at the top of your Facebook page. Click on the “Create New List” link. This will open a box with all of your contacts and give you the ability to create a “Friends” list and a “Professional” list where you can sort your contacts. I have created even more specific categories including “High School Friends” which is the only group I allow to see photos that I am tagged in. This keeps my professional contacts and casual friends away from the embarrassing yearbook pictures and New Years Eve debacles, because as the saying goes “You can always tell a real friend: when you’ve made a fool of yourself he doesn’t feel you’ve done a permanent job.”

Step two, involves modifying your privacy settings so that only your friends can see pictures where you are tagged, read your updates, etc. So, mouse over the “Settings” link in the upper right corner of your profile page and click on the “Privacy Settings” option that appears in the drop down menu.

You will then be able to determine which Lists of your contacts will be privy to your Profile, Basic Information, Personal Info, Status and Links, Wall Posts, Photos Tagged of you and more. Specific photo albums can also be designated as private or public. Perhaps you have photos from a speaking engagement or company picnic that you don’t mind sharing with your professional contacts. This is where you would set the album’s options for visibility.

Save your changes at the bottom and you’re all set up to use Facebook for personal contacts and professional networking. I know a lot of people feel that Facebook is more for connecting with friends and Twitter is for business. I do admit that Facebook is where I have found my grammar school friends and where I keep in touch with them on a daily basis. However, many of my friends are also faithful readers of my blog and a great referral network for me. Off line we hope our friends will refer us to their friends and acquaintances. Why should the online world be any different? Friends are a great resource and Facebook is a great tool to nourish and grow your list of connected friends. Once you have your privacy settings in place, relax and enjoy discovering old friends.

A friend may well be reckoned the masterpiece of nature.
* Ralph Waldo Emerson