Content Development – Social Media & Email Marketing
Our services are designed to save your company time, money and a whole lot of frustration. Get going on the right foot, with the right tools for your business and target market and with a well developed marketing plan. You will find yourself light years ahead of your competition and well on your way to a lasting social media program that will serve you for years to come.
As the saying goes, “Content is King.” If you are engaging in business online, your content needs to be engaging and at the same time optimized for the search engines. Blogs give you valuable, shareable content which helps to establish you and your business as an expert, helps you rank in the search engines for specific keyword phrases, and gives you that oh-so-important “share worthy” content which can be syndicated on all of your social channels. Let our skilled copywriters develop content for your website, blog posts and email marketing. Contact us for a free phone consultation and quote.
Social Media Marketing:
Full Service Social Media Management: The complete out-sourced solution. Let our talented social media professionals be your Social Media Team. We will develop a comprehensive social media strategy for your ongoing marketing efforts. We will manage the daily communication on your Facebook, Twitter, Google+, Pinterest and/or Instagram accounts. (platforms vary depending on the client’s needs.) Our team develops a weekly calendar of content for your approval. We grow your communities through engagement, contest development and Like campaigns. We monitor mentions of your company’s name to manage your company’s reputation and to react quickly should any negative conversations develop.
Social Media Strategy Development: A formal social media strategy that involves an audit of what you are doing and your competition and the design of a written plan.
Strategy Call: If you would like to just schedule a half hour brainstorming/strategy session, we can set that up as well.
Training Sessions: I offer one hour training sessions via GoToMeeting on all of the major platforms: Twitter, Facebook, LinkedIn, and WordPress. You will receive a recorded version of the session and hands on modifications to your profile and or page as we work together to fine tune your business presence on your tool of choice.
We also offer Corporate Training Sessions, either on site or via Webinar. Click the link for more information on staff training.
Group or Individual Training:
Getting Started with Constant Contact Email Marketing:
- Setting up your Constant Contact account
- Creating an email campaign and editing a template
- Branding your emails with your logo, colors and photos
- Creating content that people want to receive and read
- Importing your email list into your constant database
- Getting new subscribers by adding sign-up boxes to your website and emails
- Tracking and interpreting your results
If you’re looking to delve into the rapidly expanding social media universe, you don’t have to go it alone. Based on more than 12 years of experience using social media to advance my own businesses, I will help you assess where you are, what you need and how to get where you want to go by leveraging what has been widely accepted as the next wave in marketing.
“Deborah’s approach to social media consulting is grounded and highly professional. Before getting into specific applications, she made sure that she had a solid grasp of our company’s services, our goals and our challenges. The report she prepared helped us gain insight into how social media could enable us to build on our strengths and her training skills got us up and running very quickly. Deborah is an excellent resource and we will continue to work with her as social media evolves.” April 2011
“I have been a member for over 15 years and this was the best response we have had over a speaker. Not one negative comment. Everyone has been raving about the event. Email today with many thanks for the program last evening. Bravo!! Maureen Eustice, President, NJPEC April 2011
“I enlisted the services of Deborah Smith to help me understand and set up a Social Media campaign for my company. I spoke with several companies before making the decision to go with Deborah, and I’m glad I did. She exceeded my expectations in every way. She took the time to explain the various social media options and how they could benefit my company. I was also impressed with her teaching skills and the level of care she took in helping me understand how to navigate through the social media world. I would highly recommend her.” February 2011
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