Blogging Basics: Creating an Editorial Calendar

Blog Editorial CalendarOrganizing your blog through the use of an Editorial Calendar is an easy and effective way to keep your blog in good form.

So many businesses are a perfect fit for blogging.  A Business Blog can be and should be the hub for all of your online activity.  It is where you create content that will build trust and relationships with potential and current clients.  I know from experience that writing a successful blog takes commitment.  I’ve been posting approximately three times a week to JerseyBites.com for over two years now and sometimes its a real challenge to get them done, but I do it.  Why do I do it?  Because if I slip, if I slow down, the number of visitors and the number of page views will slow down with it.

One of the best tools I use to keep on schedule and keep the ideas coming is an Editorial Calendar.   All it is is an Excel Spreadsheet, but it gets on paper (or computer) your ideas and goals for the weeks and months to come.  Take an hour out of your Sunday or whatever day you like, and write down as many ideas as you can for blog posts.  Plot them out on the schedule like I show here or use a Google Calendar if that works best for you.  Check them off as completed or if not completed on schedule, post a note as to why.

Start a File in your Documents Folder and on your Browsers Bookmarks section for “Blog Calendar.” Create a sub-folder for each topic you have outlined.  Now, when you come across an article you would like to cross reference you have a place to quickly store it for later use in writing your article.

The calendar here is a 7 day calendar.  I am not suggesting that you post to your blog every day.  Come up with a schedule that works for you.  The most important thing is to be consistent.  Your readers need to know they can depend on your blog to be current and your posts coming on a regular basis.  For DeborahLSmith.com,  my goal is to post on a weekly basis with a few special occasion posts like Workshop announcements added in here and there.  My goal is to provide valuable content and not just post for the sake of posting.  I hope you find that I am reaching my goals.

In the coming weeks I will share more of my tips on successful blogging.  Please be sure to subscribe by entering your email address in the box to the right above or through RSS feed, you will find that button right above my smiling face in the far right corner.

Click on the Comments link below to ask a question or leave your tip on how you stay on track and motivated with your blog.

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