5 Top Takeaways from TechMunch NYC 2017

By Video

With speakers from The Food Network, Food52 and Spoon University, cookbook author Viriginia Willis and television personality, Al Roker, Techmunch attendees were guaranteed to walk away with some serious marketing gems.

The panel I was asked to moderate was on Video. The panelists were experienced and impressive. Todd Coleman, of Delicious Contents, Margo Wood from Food 52 and Ali Rosen of PotluckwithAli.

What We Learned

#1 – Video is crushing images when it comes to social media. So if you’re taking photos of that beautiful cake or juicy brisket, think about how you can use video to up your social media engagement.

#2 – Good video doesn’t require expensive equipment but it does require planning. Those “off the cuff” videos you see your favorite brand putting out took days/weeks of planning.

#3 – Repurpose content constantly. Take snippets from video and package differently for all of your social channels.

#4 – A mixture of Instagram stories and regular Instagram posts is what pleases the Insta Algorythm.

#5 – Facebook Live!!!! Facebook rewards pages that are using FBL. Refer to #2 when embarking on Live video.

Food and social media go together like peas and carrots. We all love to eat and it is only natural to want to share our delicious experiences. The one constant with social media however, is that it is always changing. Staying on top of the latest trends, producing current content that maximizes your exposure and publishing consistantly are all part of a successful strategy. If you are struggling with any of these tasks, consider outsourcing. From consulting to managing the day-to-day of all your social media channels, we can help.