Hootsuite is my command central for Twitter. This program allows you to manage multiple social networks including the major players like Facebook, LinkedIn, YouTube, Foursquare and Yelp. Users can set up individual columns for monitoring keywords and searches which means you can monitor mentions of your competition or keywords specific to your target market, schedule tweets, save drafts and view click thru statistics. Even though I manage accounts on all of the major platforms, I really only use Hootsuite for Twitter. It’s my personal preference to engage with my LinkedIn connections on LinkedIn. And the same goes with Facebook. But, if you need to shave a few minutes or more from your social media daily duties, Hootsuite is a great solution.
Hootsuite is free for a basic membership. If you want to share the management of your account with another user or manage more than 5 accounts, integrate Google Analytics and more, you will need to upgrade to the Pro version for $5.99 per month.
NutshellMail: was purchased by Constant Contact in May of 2010. In their own words ” NutshellMail takes copies of all your latest updates in your social networking accounts and places them in a snapshot email. The NutshellMail Update is then sent to your primary email address on your schedule.” I use NutshellMail to catch up on the latest news and updates from my multiple accounts. What I think is the most attractive feature is the lack of clutter and distraction. No ads, events, or polls to divert your attention. It allows you to quickly scan your news feeds for interesting content and respond or share and get back to business. Having all of your updates delivered via email is also a very comfortable solution for many social media users who are accustomed to using email as their primary online communication tool.
SocialMention.com: Search blog posts, websites, Facebook, Twitter and more for mentions of keywords important to your business and brand.
Paper.li: I’m a little hesitant about sharing this tool with you because I’m starting to see it pop up more and more on Twitter and I don’t want it to get over used and lose its impact, but, here I go anyway. Paper.li is a tool that allows you to create a collection of articles through content shared on Twitter and Facebook. You choose the subject matter and Paper.li goes out and finds relevant articles shared by Twitter and Facebook users. My topic of course is Social Media. My “Social Media Snapshot” as it is called, is published daily (automatically by Paper.li) and distributed automatically through my twitter account to my Twitter followers. Not only does this service keep me up to date on all the latest news in my industry, it allows me to share it with my followers AND a little unexpected bonus, each new post includes the Twitter handles of those who contributed to that day’s Snapshot. As we all know on Twitter, when someone shares your content, you are extremely grateful for the mention. In return for your mention, the authors often Re-tweet your Paper.li to their followers. It’s a win – win for everyone.
Screenr.com: This tool won’t be useful for everyone, but if your profession involves the computer and sharing your work through the internet, Screenr.com is an amazing tool. How about a tour of your website? Record up to 5 minutes of video. Upload it to Youtube, embed it on a page of your website, share it through email and more. And, its just plain fun.
So, there you have it, my favorite and free Social Media Tools. I’d love to hear about yours. Please share in the comments below. I am always looking for new ways to make my
Social Media life easier to manage and I know my readers are as well.