Latest Posts

10 Essential Ingredients to Your Salon’s Social Media Success

Social Media Marketing for Your Salon or Spa

Hair stylists are known for staying on trend with the latest colors, styles, and cuts.  To keep up with competition, it’s important for salons to also stay up to date with the latest social media trends as well. (Not in ... Read More »

5 Favorite Tools For Content Curation

One of the comments I can count on at every speaking engagement and when working with clients one on one, is “who has time to keep up with social media?” If your resources are scarce, like the group of nonprofits I spoke ... Read More »

10 Free Twitter Tools You Might Not Know about

What are my competitors Twitter stats? How do I know if this Hashtag is already being used? When are my Twitter followers online? Get the answers to these and many more questions with these free Twitter tools. So here are ... Read More »

The New Klout – Helping You Create and Share Great Content

Struggling to come up with engaging content to share on a regular basis? Join the club. The new Klout is setting out to solve this daily struggle for businesses. Other apps and news readers that surface content are solely intended ... Read More »

My Top 10 Social Media Tips for Nonprofits

One of my absolute favorite clients to work with is the Foodbank of Monmouth and Ocean Counties here in New Jersey. Obviously, my food influence through is a perfect fit for this nonprofit and hunger relief is a very ... Read More »

10 Steps to a Successful Facebook Contest or Like Campaign

We’ve learned a lot over the past years while helping clients develop, launch and run Facebook Like campaigns and contests. Here are my tips for making it work. 1. Comply with Facebook’s rules and use a Third Party application. We ... Read More »

Social Media Lessons Learned During Hurricane Sandy

For those of you who don’t know me personally, I am a Jersey Shore resident, born and raised. My current home is a half mile from the Ocean and less than that from a river on the other side. I ... Read More »

What’s New: Social Media Happenings in New Jersey

Some exciting news and some opportunities for some social media learning coming your way. First, we are very excited to introduce the FoodBank of Monmouth and Ocean Counties “Facing Hunger” campaign as part of Hunger Action Month. We have created ... Read More »

Blogging for Business Workshop: July 19 in Wall

Don’t miss this great workshop where we will cover all of the steps for starting and marketing a blog for your business. Networking and light breakfast will begin at 8:30am. Attendees will learn: Why blogging is important Which blogging platforms ... Read More »

A Social Media Sucker: How Not to Be One

I’ve noticed an interesting advancement in the evolution of Social Media Marketing lately. When I started consulting businesses on Social Media Marketing about 4 years ago, there was really no title for what I was doing. Then the terms Social ... Read More »