Are you ready for a Facebook Fan Page?

November 10, 2009

On November 6th,  AllFacebook.com reported that according to Facebook’s advertising statistics, the social media super giant just reached its 325 million subscriber mark.   In a follow up article on Mashable by Ben Parr the author does a little math that is equally impressive.  “From September 15th to November 6th, Facebook grew by 25 million [...]

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Blogging Basics: Creating an Editorial Calendar

November 2, 2009

Organizing your blog through the use of an Editorial Calendar is an easy and effective way to keep your blog in good form.
So many businesses are a perfect fit for blogging.  A Business Blog can be and should be the hub for all of your online activity.  It is where you create content that will [...]

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Is Social Media a Fad?

October 25, 2009

Very impressive stats in this video.

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Choosing Your Twitter Handle

October 18, 2009

I’ve read differing opinions on the subject of selecting your Twitter handle.  Some people believe that you should use your own personal name as a handle.  Given the fact that I have one of the most generic names on the planet, I don’t know how beneficial it is to me.  I do have a twitter [...]

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Developing Your Listening Campaign

September 28, 2009

Today, I was interviewed by Marcy Turkington of Achieve Business Solutions on her TAB Talks radio show about the importance of setting up a listening campaign as part of your social media strategy. 

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10 Tips for a Successful Blog

September 23, 2009

Welcome to the new home of DeborahLSmith.com.  We’ve moved from Blogger to Wordpress without a hitch.  I am still tweaking and rearranging things here, but for the most part, she is done.
I’m very excited about the new Upcoming Events feature which is simply tied into a Google calendar.  Very easy to do if you are [...]

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The Social Media Mindset

September 22, 2009

I have a few beefs with my Mother, I’ll admit it. Who doesn’t, right? I’m sure my kids have already started a list of my sins that they will drag out when their old enough for therapy.
There is one thing, however, that I am very grateful for, Mom. (My mother just gripped her chest [...]

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The Art of the RT

August 31, 2009

“Social media is all about exchanging resources, be it knowledge or tangible goods. And notice how I didn’t say “big egos” — if you’re going to be a social media rockstar, you may very well have a big ego! I’ve a fave saying: If I’m good, it’s because I’ve made you better. [...]

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Listening: Social Media's Secret Weapon

August 24, 2009

Last night, the family and I went out for sushi at a local restaurant. The meal was delicious as it always is, but this time, unfortunately, the line for the potty at 3am was a very popular spot. Since this is their first offense and I have eaten there on many occasions, I [...]

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Facebook Resistance

August 15, 2009

Many of my business clients have expressed resistance to using Facebook in their Social Marketing strategy. For the most part, not wanting to mix business and personal life is the main concern. I’ve heard it enough times to realize that there are still many people who do not understand the privacy options on [...]

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