Guest Post by Scott McKelvey
As a writer, I’m often frustrated when I write content that reads like poetic brilliance until it gets chopped up and cluttered with keywords to improve the almighty search ranking. Enter Inbound Writer. Developed by Eightfold Logic and released in May of this year, Inbound Writer was designed with writers in mind and allows you to optimize your content by tweaking instead of making wholesale changes.
Inbound Writer not only accounts for search, but it digs deeper into what people are discussing and sharing through social media, delivering access to what they call “real-time social intelligence”. When you create a document, you enter seed terms so Inbound Writer knows what you’re writing about and can find it on the web. Then you enter website references (websites that are known to discuss this topic) to drill down its search even further.
When you get to the “New Document” dashboard, you’ll see keywords ranked from 0-5 stars so you know to focus on the right keywords and you can adjust your strategy based on a number of factors. Next, write your document (minimum 250 words) using their editor or simply cut and paste from another source and Inbound Writer will score your content for SEO.
Inbound Writer then offers tips to help you improve your score, whether that means moving a keyword to the beginning of the document title or adding a keyword to the first or second line of content. Instead of reinventing the wheel, I was able to improve my SEO score by 20 points by adding a single term to the very beginning of a blog without making it sound awkward. It’s a great way to save time and preserve content quality.
I also like how Inbound Writer scores your content in real time so you can optimize as you go. Again, any writer would prefer tweaking over rewriting. You can create up to eight documents per month for free and unlimited documents for $19.95 per month, so the price is right.
It’s important to point out that there is no magic bullet that allows you to fly to the top of search rankings with content that’s completely client-focused. Compromise on both sides is always necessary, but Inbound Writer allows you to write for your target audience first and the SEO gods second. It’s a tool that can help writers produce better results and become more marketable. That sounds like a win-win to me.
Copywriting & Marketing