This Friday, January 15th, 2010 9:00am—2:00 pm I will be conducting a Social Media Workshop at Rutgers University – Newark Campus Engelhard Hall, Room 309 Newark, New Jersey 07102

Pre-Registration is required so you don’t have much time.

The fee is $130.00. Limited to the first 40 respondents Parking & Refreshments are included.

To register go to: http://tinyurl.com/yf4326j

If you have any questions, please contact Shyeka at 973-353-5960 or send an e-mail to: procurement@njsbdc.com.

Why take this workshop? Websites, business cards, brochures and marketing kits are only a part of the new age marketing dynamic. To expand your reach, gain visibility and credibility, small businesses today must incorporate into their marketing tool kit a social media mix using web 2.0 tools. In this hands-on computer lab workshop, you will: Set up, create or improve your business accounts, profiles and pages for Twitter, Linkedin and Facebook Learn how to set up a listening campaign to see what your competitors and customers are saying and doing online. Learn how to plan and implement your social media marketing strategy. Learn how to manage your time and maximize your potential without going crazy. This program is co-sponsored by:

About NJSBDC Procurement Programs We provide the following services: • No cost individual client counseling • Government contract assistance • Identifying contract opportunities • Procurement contact referrals • RFP review assistance • Certification and registration application assistance • Workshops, webinars and tele-seminars • Procurement Expos and Conferences • “Biz Bytes” e-zine Contact: 973-353-5960 phone 973-353-1930 fax procurement@njsbdc.com www.njsbdc.com/procurement About NJSBDC

“Social Media Marketing and Blogging Hands-On Workshop”

For the average overwhelmed and over scheduled business person, Social Media Marketing needs to be taught. Who has the time to spend a year learning the ins and outs of each platform, the tools to use to manage these platforms and the tricks available to rank well in the search engines and to gain followers and click thrus?

Most business owners know they need to be utilizing social media, but they have no idea how. Responses to our workshops have been overwhelming. Attendees don’t know what to expect walking in. Walking out after a day of intense Social Media training they’re exhausted and energized at the same time. Giving them the knowledge and powerful tools they need to work the social media platforms effectively.

My workshops are kept to 10 attendees or less. Each attendee fills out a comprehensive questionnaire prior to the session so I can determine how much experience they have with Social Media going in and what their goals are after they have completed the course.

Each attendee walks away with an in depth understanding about what it really takes to leverage the social web for their business to generate more leads, traffic and prospects for their business.

Agenda:

*Why it is important that your company has a blog

*What it really takes to start and maintain a successful blog

*How to plan out and implement your social media marketing strategy

*How to research your market online without your market knowing you are spying on them

*Real life examples and case studies of how social media has been successfully used

*What Twitter is, why it is so powerful, and how to leverage the platform to its fullest potential

*What you need to know about Facebook before jumping in with both feet

*How to get your Facebook profiles/groups and pages up and running

*What you need to know about social bookmarking sites and why they are imperative to your social marketing strategy.

Cost $300 per person