Over the past year and a half of consulting businesses on Social Media Marketing, I’ve made two important observations.

1.  “I can lead a client to Twitter but I can’t make them Tweet.”   Oh, it’s not just Twitter.  It’s all of the Social Media platforms.  Some clients go through the training, but the minute I am out of the picture, they lose momentum and don’t keep up with the action plan we laid out.

2.  Getting your network built is time consuming and takes commitment.  It feels pretty lonely out there at first.  The first six months are critical and it sure would be nice if there was a support network to help get businesses rolling.

In response to these observations and the obvious need I see for many small business owners, I am launching two Social Media Round Table groups.

Very simply, each Round Table group will consist of eight individuals (ideally the person in charge of social media for the company).

Learn: Groups will meet for three hours each month to conquer a new tool (Facebook, Twitter, LinkedIn, Video, Blogs) and to develop your strategy for using these new tools.  Over the course of the month, you will also get a one hour session with me either over the phone or in person if location and schedules permit.

Take Action: You will leave with your marching orders for the month and will return the next month to report on victories, progress, road blocks, etc..

On July 28th, I will be conducting a 2 hour Webinar on using Facebook for business promotion.   I recently conducted this Workshop in person to a sold out crowd here in New Jersey.

I was an attendee and can attest to the fact that Deborah gave a first rate presentation! Highly recommended! Catherine Gorman Klug

This particular workshop was so well received that I have decided to present it once again, this time online in the form of a Webinar.  This lets me offer it nationally and lets you learn all about Facebook from the comfort of your own home.

Participation will be limited to 15 attendees, so we can open up the session for Q & A at the end.  Each participant will get a recorded version of the Webinar as well as printable copies of the presentation and a written transcript of the session.

Don’t keep wasting your time dabbling on Facebook or even worse, making critical errors.

In just 2 hours, you will learn:

• The difference between a Profile and a Page
  (what your business needs and why)
• How to set your Profile for better privacy
• How to create a Business Page
• SEO Best Practices for Facebook Pages
• Recommended Business Applications and how to install them
• How to keep your Page active and interesting to clients
• Paid advertising on Facebook: How to make it work.
• Integrating other Social Media accounts with Facebook
  
  Space is limited – register today!
  

Testimonials from past Webinar Attendees

“I’m relatively new to social media and I attended Deborah’s seminar on Twitter. I learned more in an hour than in all the hours combined that I’ve spent using and studying Twitter. She gives good solid business advice on how to use Twitter and its tools. It was well worth the small investment! Steve Lampert www.enannysource.com” January 21, 2010

“I highly recommend Deborah’s Webinars. I am the Chairperson of The Monmouth/Ocean Financial Executives Networking Group and recommend Deborah to my members. I have taken Deborah’s seminar on Twitter and found it informative and necessary for all business executives. Deborah is super prepared and participants go away educated and feeling good. Social Networking – FaceBook, Twitter, LinkedIn, etc is critical in business today, make sure to learn from an ethical expert like Deborah.” Jim Farrell CFO Single Throw Inc.

For more comments from my clients and workshop attendees, click here.

Space is limited – register today!

This Friday, January 15th, 2010 9:00am—2:00 pm I will be conducting a Social Media Workshop at Rutgers University – Newark Campus Engelhard Hall, Room 309 Newark, New Jersey 07102

Pre-Registration is required so you don’t have much time.

The fee is $130.00. Limited to the first 40 respondents Parking & Refreshments are included.

To register go to: http://tinyurl.com/yf4326j

If you have any questions, please contact Shyeka at 973-353-5960 or send an e-mail to: procurement@njsbdc.com.

Why take this workshop? Websites, business cards, brochures and marketing kits are only a part of the new age marketing dynamic. To expand your reach, gain visibility and credibility, small businesses today must incorporate into their marketing tool kit a social media mix using web 2.0 tools. In this hands-on computer lab workshop, you will: Set up, create or improve your business accounts, profiles and pages for Twitter, Linkedin and Facebook Learn how to set up a listening campaign to see what your competitors and customers are saying and doing online. Learn how to plan and implement your social media marketing strategy. Learn how to manage your time and maximize your potential without going crazy. This program is co-sponsored by:

About NJSBDC Procurement Programs We provide the following services: • No cost individual client counseling • Government contract assistance • Identifying contract opportunities • Procurement contact referrals • RFP review assistance • Certification and registration application assistance • Workshops, webinars and tele-seminars • Procurement Expos and Conferences • “Biz Bytes” e-zine Contact: 973-353-5960 phone 973-353-1930 fax procurement@njsbdc.com www.njsbdc.com/procurement About NJSBDC