Yesterday,  I had the pleasure of being interviewed by Susan Rice Lincoln.   Susan, is an American who has lived in France for 20 years.  She has worked with company giants like Ericsson, Nike and LEGO.   Before launching her own company in 1994, Susan was BBDO Europe’s Communications Director in charge of 25 countries and $3 billion of business.

Nicknamed the female David Ogilvy, Susan is known for her vast communications knowledge, original thinking and commitment to excellence. She recently completed a book called Mastering Web 2.0, How To Transform Your business Using Your Website and Key Social Media Tools, The book, an essential read for mid to upper-level executives, was released in Europe and the US in the summer of 2009.

Understand Twitter, an Interview with Social Media Specialist Deborah Smith.

Listen to the podcast here:

{ 0 comments }

This Friday, January 15th, 2010 9:00am—2:00 pm I will be conducting a Social Media Workshop at Rutgers University – Newark Campus Engelhard Hall, Room 309 Newark, New Jersey 07102

Pre-Registration is required so you don’t have much time.

The fee is $130.00. Limited to the first 40 respondents Parking & Refreshments are included.

To register go to: http://tinyurl.com/yf4326j

If you have any questions, please contact Shyeka at 973-353-5960 or send an e-mail to: procurement@njsbdc.com.

Why take this workshop? Websites, business cards, brochures and marketing kits are only a part of the new age marketing dynamic. To expand your reach, gain visibility and credibility, small businesses today must incorporate into their marketing tool kit a social media mix using web 2.0 tools. In this hands-on computer lab workshop, you will: Set up, create or improve your business accounts, profiles and pages for Twitter, Linkedin and Facebook Learn how to set up a listening campaign to see what your competitors and customers are saying and doing online. Learn how to plan and implement your social media marketing strategy. Learn how to manage your time and maximize your potential without going crazy. This program is co-sponsored by:

About NJSBDC Procurement Programs We provide the following services: • No cost individual client counseling • Government contract assistance • Identifying contract opportunities • Procurement contact referrals • RFP review assistance • Certification and registration application assistance • Workshops, webinars and tele-seminars • Procurement Expos and Conferences • “Biz Bytes” e-zine Contact: 973-353-5960 phone 973-353-1930 fax procurement@njsbdc.com www.njsbdc.com/procurement About NJSBDC

{ 0 comments }

Upcoming Webinar Series

December 30, 2009

Happy New Year! I hope everyone has been enjoying their down time over the past week.  I’ve been using my time to plan some exciting new Webinars to get everyone on the fast track to Social Media success in the first quarter of 2010.   After your first class, you will receive a $10 Off coupon [...]

Read the full article →

8 Steps to Social Media Recruiting Success

December 20, 2009

Guest Post By Ron Kubitz, Recruiting/Training Manager, Brayman Construction Corporation
With the present and increasingly emerging popularity of social media sites such as Linkedin, Facebook and Twitter one would think that recruiting for prime talent has become an easier task. Let’s face it we can find almost anybody for any job that we seek today on [...]

Read the full article →

Social Media Marketing for Realtors

December 14, 2009

Recently, I was asked to speak to a local group of Realtors on Social Media Marketing.  In my opinion,  the real estate industry and social media are perfect together.  Success is a matter of numbers when it comes to real estate.  The more people you know, the better chance of making that match [...]

Read the full article →

10 Ways to Attract more Fans to your Facebook Page

November 22, 2009

There are some simple methods for spreading the word about your business Facebook page.  But first, I want to address the issue I have been coming up against with clients recently. When taking a look at their Facebook accounts, I am finding many businesses or their marketing companies have set up Profile pages instead [...]

Read the full article →

Facebook’s New “Friends of connection” targeted Ads

November 17, 2009

This announcement came from Facebook today.  I plan to give this a try.  I will report back on my results.
“Do you have a Facebook Page, Application, Group or Event? If you do, the following announcement is for you! Beginning today, you can expand your audience by delivering ads to the friends of people already connected [...]

Read the full article →

Are you ready for a Facebook Fan Page?

November 10, 2009

On November 6th,  AllFacebook.com reported that according to Facebook’s advertising statistics, the social media super giant just reached its 325 million subscriber mark.   In a follow up article on Mashable by Ben Parr the author does a little math that is equally impressive.  “From September 15th to November 6th, Facebook grew by 25 million [...]

Read the full article →

Blogging Basics: Creating an Editorial Calendar

November 2, 2009

Organizing your blog through the use of an Editorial Calendar is an easy and effective way to keep your blog in good form.
So many businesses are a perfect fit for blogging.  A Business Blog can be and should be the hub for all of your online activity.  It is where you create content that will [...]

Read the full article →

Is Social Media a Fad?

October 25, 2009

Very impressive stats in this video.

Read the full article →