Deborah L. Smith

Social Media Marketing in New Jersey

by Deborah on December 3, 2011

“If you could write a description of Super Woman you would be describing Deb Smith. She is beyond talented, motivated and incredibly authentic. Deb has presented with me on a numerous occassions and is also one of the best Social Media speakers/trainers out there. She makes complicated seem easy. Deb makes “it” make sense. I highly recommend her. She is one of the smartest social marketers out there and an amazing business woman! Don’t miss out on working with her. You won’t be disappointed!” Wendi Caplan-Carroll, Regional Development Director-New York Metro-Manhattan, Brooklyn, Staten Island, New Jersey, Constant Contact

My services are designed to save your company time, money and a whole lot of frustration. Get going on the right foot, with the right tools for your business and target market and with a well developed marketing plan. You will find yourself light years ahead of your competition and well on your way to a lasting social media program that will serve you for years to come.

My experience using Social Media to market my own network of Nanny Employment sites in 1998 (yes, over 13 years ago there were social media tools.) has taught me a lot about relationship marketing. Add to that my highly successful blog called JerseyBites.com and its associated Twitter account and Facebook accounts, and you will see that I am not a self-proclaimed Social Media “Guru.” My knowledge is working knowledge for myself and for the past 3 years, for my clients. I offer a full array of service levels to meet most budgetary restraints. So, please, take a look around here. There is a lot of free information on successful social media marketing tactics that I welcome you to take advantage of. If you are ready to take your next step in building a successful Social Media program, get in touch. 732-966-7450 You can also use the Contact Form Linked Above.

Services:

Social Media Strategy Development: A formal social media strategy that involves an audit of what you are doing and your competition and the design of a written plan.

Monthly Coaching: I offer monthly coaching through GoTo Meeting. This provides you with recordings from each session for future reference. We will discuss current and future strategy, training on specific tools, etc. 2 one hour sessions and support via email.

Monthly Management of Social Media Accounts: We do the day to day for you. Daily Facebook updates, Twitter updates, Google + and any other Social Media accounts that are right for your business.

Strategy Call: If you would like to just schedule a half hour brainstorming/strategy session, we can set that up as well.

Training Sessions: I offer one hour training sessions via GoToMeeting on all of the major platforms: Twitter, Facebook, LinkedIn, and WordPress. You will receive a recorded version of the session and hands on modifications to your profile and or page as we work together to fine tune your business presence on your tool of choice.

I also offer Corporate Training Sessions, either on site or via Webinar. Click the link for more information on staff training.

For speaking requests, please use the contact form linked below.

If you’re looking to delve into the rapidly expanding social media universe, you don’t have to go it alone. Based on more than 12 years of experience using social media to advance my own businesses, I will help you assess where you are, what you need and how to get where you want to go by leveraging what has been widely accepted as the next wave in marketing.

Get in Touch by following this link to the Contact form or call 732-966-7450

Testimonials:

“Deborah’s approach to social media consulting is grounded and highly professional. Before getting into specific applications, she made sure that she had a solid grasp of our company’s services, our goals and our challenges. The report she prepared helped us gain insight into how social media could enable us to build on our strengths and her training skills got us up and running very quickly. Deborah is an excellent resource and we will continue to work with her as social media evolves.” April 2011

“I have been a member for over 15 years and this was the best response we have had over a speaker. Not one negative comment. Everyone has been raving about the event. Email today with many thanks for the program last evening. Bravo!! Maureen Eustice, President, NJPEC April 2011

“I enlisted the services of Deborah Smith to help me understand and set up a Social Media campaign for my company. I spoke with several companies before making the decision to go with Deborah, and I’m glad I did. She exceeded my expectations in every way. She took the time to explain the various social media options and how they could benefit my company. I was also impressed with her teaching skills and the level of care she took in helping me understand how to navigate through the social media world. I would highly recommend her.” February 2011

For more Client Testimonials Click Here:

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6 Tips for Empowering Your Sales Staff through Social Media

by Deborah on December 12, 2011

Business to business companies seem to struggle with how they can best capitalize on the available Social Media tools. I say, get your sales staff more social.

If your company uses a sales team to conduct business, why not give them the training they need to make the most out of LinkedIn? Even the most experienced LinkedIn user gains new information and skills from formal training. Get your company page up on LinkedIn and make sure all of your employees are properly linked to this page.
Identify “Brand Advocates” who can help lead the social media charge and set an example for less “enthusiastic” employees.
Set up a system where your brand advocates can communicate with one another to share content that can then be shared on Facebook, Twitter and LinkedIn. I have found that a simple email group, like Google groups, works great for this.
Assign one person or a few people to be Administrators on the company Facebook page. Your company should have one central Facebook page and Twitter account. However, your sales reps can certainly have their own accounts if they wish and it falls within company policy. Get your sales people trained on Twitter and Facebook so they understand best practices and can use these tools to their fullest potential.
If you sales reps are willing to write articles, create a collaborative blog for you company website. This will give those sales reps who want to participate added exposure not only on the blog, but on the social platforms where the content will be shared. Instead of waiting for your staff to come up with topics on their own, create a list of topics based on keyword research that you would like them to write about. This will clear up any confusion as to what you are looking for and will encourage them to move forward.
Sales professionals respond to goals and rewards. Incentivize their participation by awarding the most active Fan on Facebook or the one who generates the most sharable content that month.

The greatest lesson I have learned in working with so many different companies, is that there is no such thing as a cookie cutter approach. Corporate cultures differ, products and services differ, and people differ. The best approach is to try and see what works. Add to what is working, take away what isn’t working.

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Advanced Blogging Class October 13th

October 10, 2011

Now that your blog is set up, what next? Maybe its not set up, that’s okay too. Join me on Thursday, October 13th for a fun and informative class on Blogging. Today, blogs come in all forms and with as many features the imagination can conjure up. Businesses are using blogs in place of traditional [...]

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Inbound Writer Helps You Boost SEO Without Butchering Content

August 8, 2011

Guest Post by Scott McKelvey As a writer, I’m often frustrated when I write content that reads like poetic brilliance until it gets chopped up and cluttered with keywords to improve the almighty search ranking. Enter Inbound Writer. Developed by Eightfold Logic and released in May of this year, Inbound Writer was designed with writers [...]

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Blogging for Business Workshop coming in August

July 1, 2011

Blogs are not just for journalists. Join me on August 11th for Blogging Basics at First Financial Federal Credit Union in Wall, New Jersey. Click Here to Register Why Blog? Businesses are using blogs for many reasons. At the top of the list is search engine optimization, but there are many other ways to use a blog to [...]

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3 Twitter Tips to Get Your Business on the Right Twitter Track

April 23, 2011

Recently, I signed on a new client, a local restaurant with two locations in New Jersey. As I reviewed their Twitter account, I noticed that the person who had set it up was following Rock Stars in South Africa, and other foreign celebrities in the Philippines and elsewhere. The owner’s teenage daughter had set up [...]

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5 of my Favorite Free Internet Tools

February 10, 2011

Hootsuite is my command central for Twitter. This program allows you to manage multiple social networks including the major players like Facebook, LinkedIn, YouTube, Foursquare and Yelp. Users can set up individual columns for monitoring keywords and searches which means you can monitor mentions of your competition or keywords specific to your target market, schedule [...]

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Getting Started on Twitter

January 6, 2011

Putting Your Best Foot Foward on Twitter Nothing irks me more than incomplete Twitter profiles. Ok, other things irk me more, but incomplete profiles are on the list. Hey, I’m from New Jersey, we get irked a lot here. Why should a Twitter user care whether their profile is complete or not? Assuming that you [...]

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